Author Archives: Vic Bilson

Advertising your Website is Crucial

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“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” — Stewart Henderson Britt Are you not getting the visitors to your web sites that you hoped for? Perhaps it is because you are not exposing the opportunity to enough people. Advertising your business is crucial to your success. It’s a requirement that you expose ENOUGH people to your opportunity on a REGULAR basis if you want … Continue reading →

An Introduction to Search Engine Marketing

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Computers have become an integral part of our life. Any information you may want to know is just a click away. Most people begin their search on web sites called Search Engines that are really nothing more than an Indexing and Cataloging service of the web sites on the Internet. More than 7.3 million pages of information are being added daily to the web. If you’re doing any kind of Internet based (or even brick-and-mortar) type business, you absolutely must … Continue reading →

Formatting Your Auto Responder Messages

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Have you received emails that were all broken up with one or two words on one line, then eight or ten words on the next line? In some cases, one word might begin on one line and end on the next. Needless to say, these emails are very hard to read, and they appear to be very unprofessional. Is this what you want your auto responder email messages to look like? If not, you need to learn how to format … Continue reading →

Some Easy Ways to Drive Traffic to Your Blog

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Having a blog is one thing, but without readers, your blog is not doing you any good. Just as valuable as writing good quality blog posts, is driving traffic to your blog. If you are not getting many visitors to your blog, then you need to put a good traffic building plan into effect. Many people find writing posts much easier than driving traffic to their sites. I’d like to suggest the following tips to create some powerful and effective … Continue reading →

Adding Video Marketing for Business in Your Strategic Growth Plans

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Being in business is more than just having a product or a service and putting it out for others to buy. Any enterprise should come with a strategic marketing plan if it wants to survive the fierce competition in the world of business. While larger corporations have their own marketing departments and business consultants to do the job for them, smaller enterprises and home businesses do not have that luxury. Luckily, there are resources both online and offline that small … Continue reading →

What about Traffic Exchanges?

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A Traffic Exchange works on a reciprocal system. Each member of the exchange agrees to view web pages of the other users. In return, they have their own page shown to a variety of other members. The more pages a user is willing to view, the more visits they receive in return. All traffic exchanges use a credit system – you view my site and I’ll view your site. Each member of the traffic exchange can obtain credits mainly in … Continue reading →

Importance of Market Research

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This is a very brief introduction to keyword research and how it relates to Internet marketing. First a couple of concepts that are important… What is a “market”? A segment of the population that have a common need or desire. … That have the wherewithal to buy. … Are motivated to acquire a commodity or service that meets their need or desire. . Often people like to define segments in terms of niches. A niche is effectively a segment of … Continue reading →

Choosing WordPress as your Blogging Platform

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Since I recommend everyone wanting to do Internet Marketing should have a blog, I also recommend you should get it right. The defacto standard in a blog is the WordPress platform. They do have a free version, but I’m not recommending that. What you want is your own website name hosted on your own hosting account. With this option, you do have to use a hosting company that will cost you a monthly fee. And, you must purchase a domain … Continue reading →

It’s Important to Identify With Your Domain Name

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Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.thedolphinsmakemecry.com website. Short domain names register better with people’s memory and are easy to remember. Obtain a domain name that … Continue reading →

How Can a Video Marketing Strategy Be Used to Increase Awareness of a Business?

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Video marketing is one of the most commonly used advertising strategies in today’s social media and online networking world. This form of marketing requires very little investment on the part of your business and has the potential for huge rewards. These rewards typically come in the form of customer awareness. So how can a video marketing campaign increase a business’s awareness in the eyes of potential customers? Millions of people utilize online tools like social media websites and video sharing … Continue reading →