Author Archives: Vic Bilson

3 Deadly Search Engine Marketing Sins

Data Synthesis Wichita

A lot of time and energy goes into developing an attractive website. If you want to get a good online exposure and superb sales, you’ll need a good search engine marketing campaign. The pitfalls of mediocrity should be avoided by paying attention to 3 common mistakes. Inadequate Keyword Research It pays to spend extra time to focus on the keyword that catches the most traffic. Do research in detail to find the target keyword. Use the “view source” feature of … Continue reading →

Online Video Sharing Websites: Popular Alternatives

Data Synthesis Wichita

When you think of online video websites, which websites come to mind? There is a good chance that you responded with YouTube.  YouTube is known to be the most popular online video website. Although it is a great site to use, it is not the only site that’s available. If you are looking for other alternatives, you will find that you have a number of different options. Perhaps, a standard internet search is the best way to find other online … Continue reading →

Search Engine Marketing (SEM) – The New Science

Data Synthesis Wichita

Search engine marketing is the new science that has revolutionized business. The influx of web sites has increased the exposure and revenue for products and services. There is solid reciprocal linking campaigns between the complementary services/products. This promotes “browsing” and time consuming “visiting” of many sites, before the customer finds the targeted product or service. Today, consumers are shying away from this due to scarcity of time. Discerning customers now prefer reaching the source directly, rather than meandering through a … Continue reading →

STEP 3: Promote, Promote, Promote!

Data Synthesis Wichita

Perhaps you’ve heard it said about the value of real estate… Location, Location, Location! Well, for a successful Internet site your most valuable asset is TRAFFIC, TRAFFIC, TRAFFIC. … and lot’s of it.  Once your web page is online, it does no good if no one sees it. The saying, “If you build it, they will come,” simply does not apply to the World Wide Web. Simply having a website will not guarantee success….marketing it is essential. You see, by … Continue reading →

What is Video Marketing?

Data Synthesis Wichita

Video marketing has become one of the least expensive ways for any business to advertise and in many cases it has been one of the most successful ways to increase name and brand recognition. So what is video marketing and how can in help any sized business to successfully market their products and services? Video marketing is the result of both technological advances and the rise of social media and video sharing networks. Essentially, a business creates a short video … Continue reading →

Illegal SEO Techniques to Avoid

Data Synthesis Wichita

1. Link Farms Also known as Spamexing or Spamdexing. A link farm is a series of websites created solely for housing gratuitous links that point to a collection of websites. It can also be a network of websites interlinking with each other. Such websites are considered illegal in the eyes of Google and major search engines because they aim to achieve high rankings for websites that haven’t earned those rankings through good content and overall quality. As a strategy, utilizing … Continue reading →

Boost Your Site Traffic with Blogs and RSS Feeds

Data Synthesis Wichita

Blogs are one of the most powerful tools you have to promote your websites. Every website should have an associated blog. Whether you have an on site blog such as wordpress, or you have a offsite blog such as blogger, consistently posting quality content to the blogs bring spiders, search engines, and backlinks from the most unexpected places. One characteristic that make a blog different from a normal web page is that a blog has a rss feed. I recommend … Continue reading →

Optimizing and Using Graphics for the Web

Data Synthesis Wichita

This page is dedicated to helping you create better graphics for your web pages. You will find links to dynamite tips on graphic creation and optimization as well as to the best commercial and free software available for creating HOT web graphics. Whether beginner or advanced, you’re sure to find all the tools you need here to create cool graphics for your next killer web site. Watch that file size Bigger is not always better – One of the most … Continue reading →

Social Networking On The Net

Data Synthesis Wichita

Social networking is rapidly changing the social norms of our society. Until now you were making friends through your friends or relatives or during study or in your work place or around your home. But now you have another medium to make friends, the social networking sites. For the first time user it may sound a bit strange to talk to someone you cannot see but this is the way friendship is being offered on social networking sites like Facebook. … Continue reading →

Search Engine Placement Strategies

Data Synthesis Wichita

Obviously, placement of your listing in the search engines is critical to being found by your customers and top 10 placement will make a significant difference in the traffic to your Web page. At a minimum, you need to be placed in the top 30. A listing further down is not of much use as most users will only view results from the top 10 to 20 positions. How do you get a top-10 listing? Quite simply, you’ve got to … Continue reading →