Search Engine Marketing (SEM) – The New Science
Search engine marketing is the new science that has revolutionized business. The influx of web sites has increased the exposure and revenue for products and services. There is solid reciprocal linking campaigns between the complementary services/products. This promotes “browsing” and time consuming “visiting” of many sites, before the customer finds the targeted product or service. Today, consumers are shying away from this due to scarcity of time. Discerning customers now prefer reaching the source directly, rather than meandering through a … Continue reading →