Category Archives: Search Engine Marketing

On-Page SEO Fundamentals Are Critical To Success

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SEO is like the holy grail of online marketing simply because of the power of organic traffic, but getting there depends on your grasp of the fundamentals. That means in addition to your backlinks you have to perform high quality on-page optimization. The more you can learn and know what should be done, each little part plays a role. Without taking care of these basics, you will be unable to master the advanced stuff. You will need to understand the … Continue reading →

Effective Keyword Research

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On the Internet, keywords are the terms, words, and phrases that relate to particular topics. Keyword research will involve various aspects, such as finding sales oriented keywords or driving maximum qualified users to increase online sales. Keyword research is the first step towards a successful search engine optimization campaign. You have to be very careful when selecting keywords, as it can be very tricky to select targeted keywords for a website. The selection of keywords should always be based on … Continue reading →

An Introduction to Search Engine Marketing

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Computers have become an integral part of our life. Any information you may want to know is just a click away. Most people begin their search on web sites called Search Engines that are really nothing more than an Indexing and Cataloging service of the web sites on the Internet. More than 7.3 million pages of information are being added daily to the web. If you’re doing any kind of Internet based (or even brick-and-mortar) type business, you absolutely must … Continue reading →

What You Should Know About On Page SEO

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When it comes to doing business online, you will soon discover that it’s all about the traffic. Traffic, or the number of internet users you’d be able to generate for your website, is and will always be the lifeblood of any online venture. After all, what good is a website when there’s no one there to see its pages? How successful will your digital products be if no one would be able to know about them? Who will avail of … Continue reading →

Importance of Market Research

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This is a very brief introduction to keyword research and how it relates to Internet marketing. First a couple of concepts that are important… What is a “market”? A segment of the population that have a common need or desire. … That have the wherewithal to buy. … Are motivated to acquire a commodity or service that meets their need or desire. . Often people like to define segments in terms of niches. A niche is effectively a segment of … Continue reading →

3 Deadly Search Engine Marketing Sins

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A lot of time and energy goes into developing an attractive website. If you want to get a good online exposure and superb sales, you’ll need a good search engine marketing campaign. The pitfalls of mediocrity should be avoided by paying attention to 3 common mistakes. Inadequate Keyword Research It pays to spend extra time to focus on the keyword that catches the most traffic. Do research in detail to find the target keyword. Use the “view source” feature of … Continue reading →

Search Engine Marketing (SEM) – The New Science

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Search engine marketing is the new science that has revolutionized business. The influx of web sites has increased the exposure and revenue for products and services. There is solid reciprocal linking campaigns between the complementary services/products. This promotes “browsing” and time consuming “visiting” of many sites, before the customer finds the targeted product or service. Today, consumers are shying away from this due to scarcity of time. Discerning customers now prefer reaching the source directly, rather than meandering through a … Continue reading →

Illegal SEO Techniques to Avoid

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1. Link Farms Also known as Spamexing or Spamdexing. A link farm is a series of websites created solely for housing gratuitous links that point to a collection of websites. It can also be a network of websites interlinking with each other. Such websites are considered illegal in the eyes of Google and major search engines because they aim to achieve high rankings for websites that haven’t earned those rankings through good content and overall quality. As a strategy, utilizing … Continue reading →

Search Engine Placement Strategies

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Obviously, placement of your listing in the search engines is critical to being found by your customers and top 10 placement will make a significant difference in the traffic to your Web page. At a minimum, you need to be placed in the top 30. A listing further down is not of much use as most users will only view results from the top 10 to 20 positions. How do you get a top-10 listing? Quite simply, you’ve got to … Continue reading →

Using Local SEO in Online Advertising

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Advertising for local SEO employs the same techniques as any other kind of local SEO strategy. But the difference is that it applies them to your direct online advertising. Making sure that every pay per click advertisement and every Google AdWords campaign focuses on local SEO so that you can have all your online bases covered. Using local SEO in your online advertising can also be a great starting point for business owners that want to test drive local SEO … Continue reading →