Category Archives: Search Engine Marketing

Search Engine Marketing (SEM) – The New Science

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Search engine marketing is the new science that has revolutionized business. The influx of web sites has increased the exposure and revenue for products and services. There is solid reciprocal linking campaigns between the complementary services/products. This promotes “browsing” and time consuming “visiting” of many sites, before the customer finds the targeted product or service. Today, consumers are shying away from this due to scarcity of time. Discerning customers now prefer reaching the source directly, rather than meandering through a … Continue reading →

Illegal SEO Techniques to Avoid

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1. Link Farms Also known as Spamexing or Spamdexing. A link farm is a series of websites created solely for housing gratuitous links that point to a collection of websites. It can also be a network of websites interlinking with each other. Such websites are considered illegal in the eyes of Google and major search engines because they aim to achieve high rankings for websites that haven’t earned those rankings through good content and overall quality. As a strategy, utilizing … Continue reading →

Using Local SEO in Online Advertising

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Advertising for local SEO employs the same techniques as any other kind of local SEO strategy. But the difference is that it applies them to your direct online advertising. Making sure that every pay per click advertisement and every Google AdWords campaign focuses on local SEO so that you can have all your online bases covered. Using local SEO in your online advertising can also be a great starting point for business owners that want to test drive local SEO … Continue reading →

The 7 Biggest Reasons for Needing Local SEO

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Truthfully, there are tons of reasons why you need local SEO for your business; but here are the six biggest. Local SEO is highly targeted and timely This simply means that you are making sure that your business’ name gets in front of the customers you want, and at a time when they really need it. Keeping with our example of a mortgage broker, no one is going to look for a broker until they need a home loan. So … Continue reading →

Local SEO Wichita

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The days of just putting up a website with a description of your company and the products or services you offer, and maybe even running an e-commerce site, are long gone. Today, Internet marketing through your website or your company’s blog is big business, and every day new methods are being used to help business owners sell more and get their name out there faster and more efficiently. One of those methods is using local SEO marketing. Very simply put, … Continue reading →

Search Engine Placement Strategies

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Obviously, placement of your listing in the search engines is critical to being found by your customers and top 10 placement will make a significant difference in the traffic to your Web page. At a minimum, you need to be placed in the top 30. A listing further down is not of much use as most users will only view results from the top 10 to 20 positions. How do you get a top-10 listing? Quite simply, you’ve got to … Continue reading →

How To Find Keywords With High CPC

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There’s no doubt about it. The key to online prominence lies in mastering the art of finding the right keywords. Keywords are the specific words that internet users type in the search engine fields to find the information they need. If your website contains these exact keywords, in their proper density level, you’d have a great chance of appearing in a good position on the search engine results pages (SERPs). Whether you’re selling your own products, or promoting your affiliate … Continue reading →

Search Engines and Directories

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How do you bring traffic to your site? Search engines are Internet directories, designed to make your site easy to find and easily accessible to Internet users (a link to your site is included with each directory listing). Without your listing in search engines, it would be like conducting business in a community and not being listed in the telephone book. And, if your website isn’t located in the top-20 listings of the major search engines, chances are your site … Continue reading →

How to Write Title Tags for Your Web Pages

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When it comes to search engine optimization, the single most important sentence that you will write for your website is the title tag of your main page. If you write it properly then you will have taken a big step towards getting your site well placed in search engine queries for your important keywords. Before I give you a step-by-step guide to writing title tags, let’s define what they actually are and see why they are important. When you look … Continue reading →

3 Deadly Search Engine Marketing Sins

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A lot of time and energy goes into developing an attractive website and if you want to get the business, a good online exposure and superb sales, you’ll need a good search engine marketing campaign. The pitfalls of mediocrity should be avoided by paying attention to 3 common mistakes. Inadequate Keyword Research It pays to spend extra time to focus on the keyword that catches the most traffic. Do research in detail to find the target keyword. Use the “view … Continue reading →