Category Archives: Search Engine Marketing

Effective Keyword Research

Data Synthesis Wichita

On the Internet, keywords are the terms, words, and phrases that relate to particular topics. Keyword research will involve various aspects, such as finding sales oriented keywords or driving maximum qualified users to increase online sales. Keyword research is the first step towards a successful search engine optimization campaign. You have to be very careful when selecting keywords, as it can be very tricky to select targeted keywords for a website. The selection of keywords should always be based on … Continue reading →

An Introduction to Search Engine Marketing

Data Synthesis Wichita

Computers have become an integral part of our life. Any information you may want to know is just a click away. Most people begin their search on web sites called Search Engines that are really nothing more than an Indexing and Cataloging service of the web sites on the Internet. More than 7.3 million pages of information are being added daily to the web. If you’re doing any kind of Internet based (or even brick-and-mortar) type business, you absolutely must … Continue reading →

What You Should Know About On Page SEO

Data Synthesis Wichita

When it comes to doing business online, you will soon discover that it’s all about the traffic. Traffic, or the number of internet users you’d be able to generate for your website, is and will always be the lifeblood of any online venture. After all, what good is a website when there’s no one there to see its pages? How successful will your digital products be if no one would be able to know about them? Who will avail of … Continue reading →

Importance of Market Research

Data Synthesis Wichita

This is a very brief introduction to keyword research and how it relates to Internet marketing. First a couple of concepts that are important… What is a “market”? A segment of the population that have a common need or desire. … That have the wherewithal to buy. … Are motivated to acquire a commodity or service that meets their need or desire. . Often people like to define segments in terms of niches. A niche is effectively a segment of … Continue reading →

3 Deadly Search Engine Marketing Sins

Data Synthesis Wichita

A lot of time and energy goes into developing an attractive website. If you want to get a good online exposure and superb sales, you’ll need a good search engine marketing campaign. The pitfalls of mediocrity should be avoided by paying attention to 3 common mistakes. Inadequate Keyword Research It pays to spend extra time to focus on the keyword that catches the most traffic. Do research in detail to find the target keyword. Use the “view source” feature of … Continue reading →

Search Engine Marketing (SEM) – The New Science

Data Synthesis Wichita

Search engine marketing is the new science that has revolutionized business. The influx of web sites has increased the exposure and revenue for products and services. There is solid reciprocal linking campaigns between the complementary services/products. This promotes “browsing” and time consuming “visiting” of many sites, before the customer finds the targeted product or service. Today, consumers are shying away from this due to scarcity of time. Discerning customers now prefer reaching the source directly, rather than meandering through a … Continue reading →

Illegal SEO Techniques to Avoid

Data Synthesis Wichita

1. Link Farms Also known as Spamexing or Spamdexing. A link farm is a series of websites created solely for housing gratuitous links that point to a collection of websites. It can also be a network of websites interlinking with each other. Such websites are considered illegal in the eyes of Google and major search engines because they aim to achieve high rankings for websites that haven’t earned those rankings through good content and overall quality. As a strategy, utilizing … Continue reading →

Using Local SEO in Online Advertising

Data Synthesis Wichita

Advertising for local SEO employs the same techniques as any other kind of local SEO strategy. But the difference is that it applies them to your direct online advertising. Making sure that every pay per click advertisement and every Google AdWords campaign focuses on local SEO so that you can have all your online bases covered. Using local SEO in your online advertising can also be a great starting point for business owners that want to test drive local SEO … Continue reading →

The 7 Biggest Reasons for Needing Local SEO

Data Synthesis Wichita

Truthfully, there are tons of reasons why you need local SEO for your business; but here are the six biggest. Local SEO is highly targeted and timely This simply means that you are making sure that your business’ name gets in front of the customers you want, and at a time when they really need it. Keeping with our example of a mortgage broker, no one is going to look for a broker until they need a home loan. So … Continue reading →

Local SEO Wichita

Data Synthesis Wichita

The days of just putting up a website with a description of your company and the products or services you offer, and maybe even running an e-commerce site, are long gone. Today, Internet marketing through your website or your company’s blog is big business, and every day new methods are being used to help business owners sell more and get their name out there faster and more efficiently. One of those methods is using local SEO marketing. Very simply put, … Continue reading →