Category Archives: Marketing Strategies

It’s Important to Identify With Your Domain Name

Data Synthesis Wichita

Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.thedolphinsmakemecry.com website. Short domain names register better with people’s memory and are easy to remember. Obtain a domain name that … Continue reading →

Planning For Success

Data Synthesis Wichita

Okay, you’ve decided to begin marketing on the Internet and you’re ready to jump right in and create a web page … right? Wrong! There are a few more steps to go through if you want to be successful in your web adventure. Before you begin your journey onto the Information Superhighway with a web page, there are several questions you must answer. These questions will be critical to the success or failure of your Internet marketing efforts. What’s Your … Continue reading →

Select and Register Your Domain Name

Data Synthesis Wichita

Anyone serious about doing business on the Internet should have their own domain name! If you are truly serious about marketing your business online, you should definitely register and get a domain name. We will be happy to register a domain name for you as part of our web design and/or hosting services, or you can register it yourself. It gives your business a professional and internet-established presence. Regardless of who hosts your site, the name will always belong to … Continue reading →

Using Email Marketing to bring traffic to your site

Data Synthesis Wichita

How do you bring traffic to your site? Email Marketing email Marketing is becoming the method of choice for most marketers as the effectiveness of banner advertising appears to be weakening overall. email Marketing is a powerful way of building customer loyalty and brand awareness with your customers. eMail marketing is faster, costs less, has more interaction and better measurability than any other media. eMail usage and Internet access is growing at a rapid pace. . Your competitors are probably … Continue reading →

Create and Launch Your New Site

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Unless you have plenty of time on your hands to learn the HTML language and have a background in graphic design and marketing, I wouldn’t recommend that you build your own business page. If you’re creating a personal home page with pictures of the family vacation or links to some of your favorite sites, then go for it! Should you decide to create your own website, you will need to acquire and learn how to use the necessary web authoring … Continue reading →

Submit Your Site to Search Engines

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Before we discuss the different ways of submitting to search engines, you should first make sure your web site is READY to be submitted. Here are some suggestions for being prepared: Make sure your site is completed. Fix all broken links. Have all pages completed. Make sure it loads properly and quickly. If you want get another opinion on whether it is ready to be submitted. Here is a good company that validates websites: http://www.htmlvalidator.com/ Find the correct category to … Continue reading →

Boost Your Site Traffic with Blogs and RSS Feeds

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Blogs are one of the most powerful tools you have to promote your websites. Every website should have an associated blog. Whether you have an on site blog such as wordpress, or you have a offsite blog such as blogger, consistently posting quality content to the blogs bring spiders, search engines, and backlinks from the most unexpected places. One characteristic that make a blog different from a normal web page is that a blog has a rss feed. I recommend … Continue reading →

STEP 3: Promote, Promote, Promote!

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Perhaps you’ve heard it said about the value of real estate… Location, Location, Location! Well, for a successful Internet site your most valuable asset is TRAFFIC, TRAFFIC, TRAFFIC. … and lot’s of it.  Once your web page is online, it does no good if no one sees it. The saying, “If you build it, they will come,” simply does not apply to the World Wide Web. Simply having a website will not guarantee success….marketing it is essential. You see, by … Continue reading →

Using Free Classifieds to Market and Build Your Business

Data Synthesis Wichita

This strategy has declined substantially in recent years and most of the free classified ad sites have been abandoned.  Our list of free classified ad sites has been reduced from hundreds to just a handful.  If you choose to proceed, be sure to place your FREE and LOW COST classified ads ALL OVER the Internet at each of the sites shown below. Make a goal to submit your ad to all the sites listed if you can, and after 30 … Continue reading →

Search Engine Placement Strategies

Data Synthesis Wichita

Obviously, placement of your listing in the search engines is critical to being found by your customers and top 10 placement will make a significant difference in the traffic to your Web page. At a minimum, you need to be placed in the top 30. A listing further down is not of much use as most users will only view results from the top 10 to 20 positions. How do you get a top-10 listing? Quite simply, you’ve got to … Continue reading →