Using Email Marketing to bring traffic to your site
How do you bring traffic to your site?
Email Marketing
- eMail Marketing is
becoming the method of choice for most marketers as the effectiveness of banner advertising appears to be weakening overall. - eMail Marketing is a powerful way of building customer loyalty and brand awareness with your customers.
- eMail marketing is faster, costs less, has more interaction and better measurability than any other media.
Your competitors are probably doing it, so why not do it better?
More than 90% of your prospects won’t make a purchase the first time they encounter your website or offer, and that’s perfectly normal. In fact, it’s a critical reminder that building trust and nurturing relationships takes time. When potential customers land on your site, they are often in the exploration phase—researching options, comparing solutions, and gauging credibility. This means the key to turning those first-time visitors into loyal buyers lies in consistent follow-ups, engaging content, and building a connection over time.
Converting visitors into customers isn’t about quick wins; it’s about fostering confidence and trust at every stage.
What you want to do is collect your prospects’ email addresses and follow up with them consistently—this is where the magic of building long-term customer relationships begins.
By obtaining their contact information, you’re creating a valuable opportunity to stay connected and nurture their interest over time. Email marketing allows you to deliver personalized content, exclusive offers, and helpful insights directly to their inbox, keeping your brand top of mind. Consistent follow-ups demonstrate your commitment to providing value and help guide potential customers through the decision-making process. Whether it’s a welcome series, educational content, or timely updates, thoughtful and strategic communication can transform casual interest into loyal customer engagement. Remember, persistence paired with relevance is the key to unlocking success.
Opt-in vs. Spam
Bulk email is the practice of sending mass quantities of email to lists of “unqualified” email addresses. This spamming, as it is called, is considered bad “netiquette” by many netizens. If you send unsolicited email to addresses that do not want commercial email, not only do you risk the reputation of your business, you can get into trouble with your ISP.
Using targeted direct email means sending commercial email to recipients that have approved of this email. The best examples of targeted email are credit based list builders, ezine advertising and direct “Opt In” email marketing.
Automation Tip
Amazing Autoresponder Secrets and Tricks Revealed!
It isn’t like autoresponders are some big secret or anything. Autoresponders are valuable because they allow businesses to maintain consistent communication with their audience, build trust, and nurture leads without requiring manual intervention. Yet, most people don’t use them nearly as effectively as they could.
An autoresponder is a tool or system commonly used in email marketing to automatically send pre-written emails to subscribers based on specific triggers or time intervals. For example, when someone signs up for a newsletter, an autoresponder can immediately send a welcome email thanking them for joining. It can also be set to deliver a series of emails over days, weeks, or months, such as educational content, product updates, or promotional offers.
Autoresponders can be incredibly powerful when used strategically. Here are some of the best ways to maximize their potential:
- Welcome Series: Craft an engaging series of emails for new subscribers. Start with a warm welcome email, followed by emails introducing your brand, sharing valuable resources, or highlighting popular products/services.
- Educational Content: Use autoresponders to deliver a sequence of emails that provide helpful information, tutorials, or guides relevant to your audience. This positions you as a trustworthy and knowledgeable source.
- Exclusive Offers: Reward subscribers with special discounts or promotions in your autoresponder campaigns. This can encourage them to make their first purchase or continue engaging with your brand.
- Re-engagement Campaigns: Set up autoresponders to connect with inactive subscribers. A simple “We miss you!” email, paired with an enticing offer, can rekindle interest.
- Drip Marketing: Share bits of content over time—like a mini-course or step-by-step instructions—to gradually educate and build interest in your offerings.
- Event Reminders: If you’re hosting webinars, live streams, or sales events, autoresponders can send timely reminders and updates to ensure attendees don’t miss out.
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The key is to keep your emails personalized, timely, and relevant to your audience’s needs. When done right, autoresponders create lasting relationships that turn prospects into loyal customers.
Popular Autoresponders
There are several widely used autoresponder tools, each offering unique features to help with email marketing and automation. Here are some of the most popular ones:
- LeadsLeap: This versatile platform has several standout features, but one of its top highlights is its List Manager, which simplifies email list building. It enables users to create opt-in forms and landing pages effortlessly, integrating seamlessly with autoresponders, making it a comprehensive solution for lead generation and online marketing.
- Mailchimp: Known for its user-friendly interface, Mailchimp provides powerful autoresponder capabilities alongside analytics, templates, and integration with other tools.
- AWeber: One of the pioneers in email marketing, AWeber is simple to use and great for small businesses wanting basic autoresponder functionality.
- GetResponse: Offering features like webinars and landing pages, GetResponse provides a versatile platform for creating and managing autoresponder campaigns.
Ezines or email newsletters
Ezines, or electronic magazines, have seen a decline in popularity compared to their peak in the late 1990s and early 2000s. Back then, they were a go-to medium for niche content and community engagement. However, the rise of social media, blogs, and other online platforms has overshadowed ezines as primary sources of information and connection.
That said, ezines still hold value in certain niches where in-depth, curated content is appreciated. They can be a great way to connect with a specific audience, especially when paired with email marketing strategies. While they may not dominate the digital landscape as they once did, they remain relevant for those who prioritize quality over quantity in their content consumption.
Discussion groups
Discussion groups, including forums and online communities, are still popular, though their role has evolved over time. While platforms like Reddit, Discord, and Facebook groups dominate the space, traditional forums remain active in specific niches where dedicated communities thrive. These groups are particularly valuable for in-depth discussions, sharing expertise, and connecting with like-minded individuals.
Hot eMail tip… SIG Files
Sig files, short for “signature files,” are small blocks of text added automatically to the end of email messages or posts in forums and discussion groups. They often contain the sender’s name, contact information, website link, a company tagline, or a brief personal message. Your email signatures can and should be added at the bottom of every email you send out. Sig files serve as digital business cards, helping to promote your brand, website, or services in a subtle yet effective manner.
More ways to bring traffic to your site
Let’s Continue the Promotion Strategy…
Promote, Promote & when you are done, do a little more promoting! Master one method of promotion and then add another, and another, and another. Keep promoting, promoting, promoting.
Plan
Implement a Killer Site
Internet marketing really is not rocket science. You just have to get a few things right and then repeat, repeat, repeat. Success will not happen overnight but will take time to build momentum. If you keep promoting, in time momentum will build and you will get an ever increasing number of visitors to your website. If you stop promoting, traffic will likely also slow down.
