STEP 3: Promote, Promote, Promote!
Perhaps you’ve heard it said about the value of real estate…
Location, Location, Location!
Well, for a successful Internet site your most valuable asset is
TRAFFIC, TRAFFIC, TRAFFIC.
… and lot’s of it. Once your web page is online, it does no good if no one sees it. The saying, “If you build it, they will come,” simply does not apply to the World Wide Web.
Simply having a website will not guarantee success….marketing it is essential.
You see, by just having a web site online doesn’t mean anyone will come and see it. Having a web address is a lot like having a phone number. If no one knows you, you won’t get a call, even though you have a number.
For a website to be effective it needs to be promoted.
Let me repeat, you have to promote a website so people will know it exists and you must have an ongoing strategy for directing traffic to the site. Companies that see the best results from their Web efforts work hard to drive traffic to their sites.
It has been estimated there are around 60 million Web pages registered with the major search engines. That’s allot of web sites in the marketplace competing against yours. The competition to be noticed is fierce – so your web page design must be first-rate and your advertising strategy concentrated to increase your traffic.
How do you bring traffic to your site?
There are 3 keys to any online business success that you must understand…
Promote, Promote & when you are done, do a little more promoting!
There really is no single way to bring traffic to your site, but this fact remains: You need to bring visitors to your web site AND you need to have something solid to offer them once they are there. We’ve already covered the subject of content for your site in step two and now we’ll dig deeper into driving traffic to your site in this step three.
Marketing your web site in cyberspace requires a diverse range of components including an effective ad tracking strategy. It takes hard work, continuous effort, and most importantly long-term thinking. Success doesn’t happen overnight. Advertising on the web should be measured in terms of months and years, rather than days or months.
Some ways to improve traffic to your website…
Following are some of the more common ways to promote your website. I won’t be covering here paid advertising topics as I believe it’s important to generate organic traffic to your site. Click on each topic for a more detailed discussion and tools to expose your website to the Internet masses.
Let’s Continue the Promotion Strategy…
Promote, Promote & when you are done, do a little more promoting! Master one method of promotion and then add another, and another, and another. Keep promoting, promoting, promoting.
Plan
Implement a Killer Site
Internet marketing really is not rocket science. You just have to get a few things right and then repeat, repeat, repeat. Success will not happen overnight but will take time to build momentum. If you keep promoting, in time momentum will build and you will get an ever increasing number of visitors to your website. If you stop promoting, traffic will likely also slow down.
