You Really Should Be Building Your Own Email List
For those of you who have been around the block a time or two in the Internet marketing field, I believe you know the significance of list building. If you’re new, let me tell you right now, you have to start building your own list.
There, now you understand. Just about any Internet marketing website you go on talks about the significance of list building. Here we will talk about exactly why this is so essential and also share a few simple ways you could start building your own list.
Why Every Internet Marketer Should Have Their Own List
Acquiring your own list can easily help you be successful online. It’s like having a loyal fan base ready to hear from you anytime.
Building your own list to market to is a powerful strategy:
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Direct Communication: You’re talking straight to people who are already interested in what you offer.
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Personalization: Tailor your messages for greater impact, making your audience feel special.
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Cost-Effective: No need to pay for ads or rented lists—you own the contact list.
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Trust and Loyalty: Regular communication builds stronger relationships with your audience.
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Better Data: You get accurate insights about your audience’s preferences and behaviors.
As an example, let’s assume you are selling an e-book that shows people how to do their own arts and crafts at home. If you had your own list of people that are into arts and crafts, that you could possibly email every week and promote your arts and crafts e-book to, you would certainly make more sales.
Did you know that on average every list member is worth $1 a month. So if you have a highly targeted list in your niche and you currently have 1,000 people on this list, you can wind up making about $1,000 per month promoting products to these people.
Get Started Establishing Your Own List
Building your own email list just isn’t that hard, but there are some items you will need to get started.
You should have your own web page, so you can create your name recognition.
- You will additionally need to get yourself an auto-responder, you don’t have to purchase a software that delivers the emails from your domain, you can start using a service like LeadsLeap.
- Create a compelling lead capture page using the page builder in LeadsLeap or your own software.
- Finding people to sign up is the challenging part, but you can do this by offering all of them a free gift for signing up.
Once you have these items it’s the time to move on to the next phase and start building your list. For this example we are planning to stick with the arts and crafts niche.
- You will need to build a very simple page on your new website that offers people the free gift, you can find free programs to assist you to build the squeeze page or even a lead capture page.
- In order for folks to get their free product you will really have to include the auto-responder on the page and have the person sign up for the free gift.
- They will automatically receive an email with a verification link saying it is OK for you to send them information.
- Once they click the link in the email, they will be saved in your list and they will also be redirected to the web page where they can download their free product.
- You have now added a new person to your subscriber list that is worth about $1 per month.
Don’t Overlook Testing
Maybe one of the most straightforward approaches to getting the best from all you do is something very many people never do – simple testing. Do not take this lightly because what you can do with internet marketing seo is more effective than most realize. When you really think about it, that is just good common sense business, but we believe most people do not approach things like that.
Carelessness along with incomplete knowledge of certain things makes for a tricky combination. The scope of some projects can quickly and easily overwhelm a lot of newer marketers, and in that case do some testing and see what your results are. How ever you wish to design your tests, and in what manner of delivery is entirely your call.
Have an open mind to what you can do, and in this instance we are thinking about all that is possible with using your own website as a test platform. Metrics are your best friend in so many ways, and the type of information you need to glean from your testing efforts will be conveyed to you through tracking metrics/data. If your customer was required to sign up to your list as a component of the purchase process, you might promote other health and fitness related cookbooks to them. Because this person already bought one product from you, you know they are a buyer and more likely to purchase other products from you in the future so long as they are about the same subject.