A Traffic Exchange works on a reciprocal system. Each member of the exchange agrees to view web pages of the other users. In return, they have their own page shown to a variety of other members. The more pages a user is willing to view, the more visits they receive in return.

All traffic exchanges use a credit system – you view my site and I’ll view your site. Each member of the traffic exchange can obtain credits mainly in three ways.

1. One, you surf the traffic exchange and earn credits. For example, an exchange might require you to visit three other members site to earn you one credit. This is called the surf ratio.
2. Secondly, you can purchase credits.
3. Third, when you refer others and build your downlines in traffic exchanges, you earn additional free traffic.

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You can spend those credits you earn in various ways. You can spend those credits on visitors to your site, banner impressions, text impressions, and in some cases even email advertising to the traffic exchange’s members. I recommend you focus mainly on using your credits for visitors to your site.

Every member of every Traffic Exchange already has an interest in online business. If they don’t already have their own established home business, they’re desperate to create one. This creates a group consisting of thousands, who are eager to view your web pages, with an interest in obtaining tools and information that will help them to establish and grow their business.

By being an active member in a few good traffic exchanges and referring others into your traffic exchanges, you can generate a tremendous flow of visitors for any web site you want to advertise.