Category Archives: Marketing Strategies

It’s Important to Identify With Your Domain Name

Data Synthesis Wichita

Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.thedolphinsmakemecry.com website. Short domain names register better with people’s memory and are easy to remember. Obtain a domain name that … Continue reading →

STEP 3: Promote, Promote, Promote!

Data Synthesis Wichita

Perhaps you’ve heard it said about the value of real estate… Location, Location, Location! Well, for a successful Internet site your most valuable asset is TRAFFIC, TRAFFIC, TRAFFIC. … and lot’s of it.  Once your web page is online, it does no good if no one sees it. The saying, “If you build it, they will come,” simply does not apply to the World Wide Web. Simply having a website will not guarantee success….marketing it is essential. You see, by … Continue reading →

Boost Your Site Traffic with Blogs and RSS Feeds

Data Synthesis Wichita

Blogs are one of the most powerful tools you have to promote your websites. Every website should have an associated blog. Whether you have an on site blog such as wordpress, or you have a offsite blog such as blogger, consistently posting quality content to the blogs bring spiders, search engines, and backlinks from the most unexpected places. One characteristic that make a blog different from a normal web page is that a blog has a rss feed. I recommend … Continue reading →

Search Engine Placement Strategies

Data Synthesis Wichita

Obviously, placement of your listing in the search engines is critical to being found by your customers and top 10 placement will make a significant difference in the traffic to your Web page. At a minimum, you need to be placed in the top 30. A listing further down is not of much use as most users will only view results from the top 10 to 20 positions. How do you get a top-10 listing? Quite simply, you’ve got to … Continue reading →

Using Free Classifieds to Market and Build Your Business

Data Synthesis Wichita

This strategy has declined substantially in recent years and most of the free classified ad sites have been abandoned.  Our list of free classified ad sites has been reduced from hundreds to just a handful.  If you choose to proceed, be sure to place your FREE and LOW COST classified ads ALL OVER the Internet at each of the sites shown below. Make a goal to submit your ad to all the sites listed if you can, and after 30 … Continue reading →

Search Engines and Directories

Data Synthesis Wichita

How do you bring traffic to your site? Search engines are Internet directories, designed to make your site easy to find and easily accessible to Internet users (a link to your site is included with each directory listing). Without your listing in search engines, it would be like conducting business in a community and not being listed in the telephone book. And, if your website isn’t located in the top-20 listings of the major search engines, chances are your site … Continue reading →