Before we discuss the different ways of submitting to search engines, you should first make sure your web site is READY to be submitted. Here are some suggestions for being prepared:
- Make sure your site is completed.
Fix all broken links. Have all pages completed. Make sure it loads properly and quickly. If you want get another opinion on whether it is ready to be submitted. Here is a good company that validates websites: http://www.htmlvalidator.com/
- Find the correct category to be listed under.
If the search engine you’re submitting to has categories, it’s important to choose the right one. Although this can be frustrating it is important to take the time to find the correct category and sub-category for your site to be listed under. Choosing the wrong category could result in your site being denied.
- Write an acceptable description of your site.
You need to keep it to 2 sentences and nothing more. If you have any doubts about how to write a good description go to your category and look at the descriptions of sites already listed.
There are three basic models to getting – and staying – listed on search engines:
- Do it all yourself:
You can familiarize yourself with the major search engines, and submit your site to them yourself. This is the least expensive option, but it can also be very time consuming. Besides making sure you get listed the first time, you will also need to monitor your position on the search engines weekly or monthly to be certain you don’t get bumped down the list or knocked off completely.TIP: A common mistake many make is to only submit their “home” page to the search engines even though they might have dozens of subpages dealing with a variety of subjects. Some search engines only require you to submit your index or home page and they will eventually spider your entire site. But, others do not. So, you want to find out if the particular search engine you’re submitting to spiders all your pages or not. If not, you will want to submit every page. Each page in your site should have a unique title that is short and describes the content of the page. Further, you want to create meta tags for each page with those unique titles.TIP: Locating and making the submissions to the search engines will take time. And, the process doesn’t stop after making the initial submission. It is important to monitor your placement in the search engines because for any number of reasons, your site might be dropped from their index or your placement in their rankings is so poor that nobody can find you. Generally speaking, you will probably want to submit your pages to search engines and directories every month. Don’t submit more often, though, as you might be punished if the search engine believes you are spamming them. But, once a month is generally pretty safe.TIP: After you have submitted your site, it may take several days, weeks, or even months before your page shows up in their listings. As much as you might like to think of the web as being instant – when it comes to most search engines – it ain’t so – unless you know the tricks of getting your site included faster.
- Use an automated submission service:
You might call this “do it yourself, with a bit of help.” Several online services will submit your Web site to search engines for you. They can save you a lot of time and teach you things as well. They’ve already done the work of gathering forms from dozens or hundreds of different engines, and have them all in one place.
- Hire someone to manage the process for you:
If you want to avoid the time and hassle altogether, there are firms that will manage the entire process for you for a fee.Data Synthesis can optimize your web page and submit your website to hundreds of search engines and directories.
Are You Ready to Submit Your Site to the Search Engines?
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