How We Work With You
Because your goals, experience, and needs will always vary from our other clients, our first step will be to take you through our Marketing Intelligence Assessment. This questionnaire will give us a holistic and detailed view of not just your traffic or website needs, but more importantly your overall marketing strategy and how SEO can enhance it.
Your Marketing Intelligence Assessment will analyze the following areas:
- Overall Online Marketing Approach
- Additional Needs
- On-Page Optimization
- Sales & Lead Conversions
- Depth of Engagement
- Future Objectives
Once we receive your assessment, we will schedule a free consultation with you to discuss possible approaches to your marketing strategy campaign. However, almost all of our client campaigns include varying combinations of the following strategies.
Common Client Campaign Strategies
We drive traffic with organic search marketing and social networking to ensure your website has lasting top ten listings and quality visitors.
Keyword Term Analysis
Once you give us a list of keyword terms you’d like to target, we will do additional market research to determine the hundreds-to-thousands of keyword terms your target audience searches to find companies like yours. We will analyze these terms to find those with the best ranking potential (they have a good ratio between amount of searches and amount of competing websites).
You will receive a report listing all keyword terms we will target and can provide any feedback necessary.
Engaging content is key to any search marketing campaign. Therefore, there are three content areas that we will target:
On-Site Optimization. This includes visible content and source code. We will analyze your site code for errors that may prevent search engines from properly spidering your site. We will also analyze your site’s code-to-text ratio and other coding elements. Lastly, we will review and edit your visible content for optimal keyword density while maintaining sales effectiveness.
Article Creation. We will produce one article for every keyword term we, together, choose to promote. Each article is well written, informative, and engaging to ensure that they add value to your visitors’ experience in addition to winning great rankings. Most importantly, we add these pages slowly over several months to ensure your site grows organically. This is a key element Google and other search engines look for when ranking a website – that it is constantly updating and adding new information.
Publicity. But we’re not talking about traditional PR here. We develop additional articles that pay particularly close attention to your target audience’s pressure points: the secrets they want to know, the tips they need to hear, the problems and solutions your company addresses. These articles will not be placed on your website, but will instead be promoted to hundreds of other websites in search of compelling articles on your particular subject. This achieves two objectives: 1) each article links back to your website, earning you one-way links from authoritative sites, and 2) the more independent websites that discuss your company or publish an article written by your company, the better your reputation will be. Your potential customers will find your company discussed on other websites, or see that other websites have endorsed you by publishing your article.
In addition to the links earned through article promotion, we will negotiate links on your behalf from other blogs and websites. We will concentrate on sites with high Page Rank and traffic rankings as links from these are considered powerful “votes.”
Social networking has become critical to any online marketing campaign. We discuss this in depth on our What is Social Networking page. We can develop for you a social networking footprint managed either by yourself or us.
We will implement RSS feeds on your blog to keep visitors apprised of new content. Search engines will also be notified through your RSS feed every time a page is added to your site, resulting in faster indexing.
Tracking and Analysis
You will receive detailed reports on your rankings across the major search engines, as well as site traffic and visitor behavior (we can only provide site and visitor data if you place StatCounter code on your website or provide us access to your own statistics program).
Pricing Models and Our Guarantee
We price each campaign on a per-client basis. Pricing is based on amount of hours you wish us to dedicate to your project each week, as well as which strategies you’d like us to implement. However, we are more than happy to work with your budget and can accommodate a variety of pricing models, including: hourly, per-project, weekly salary with a cap on hours, etc.
Our Guarantee: We cannot guarantee a certain number of rankings or that particular keywords will get ranked with particular search engines. There are simply too many variables to consider and anyone guaranteeing such should be avoided at all costs. However, we do guarantee the quality of our work.
When we tell you that we will reach a milestone within a certain amount of hours, if we fail to reach that milestone, we will complete additional work for free or at a pre-determined reduced fee until said milestone is reached. In addition, if after six months of site optimization, traffic is far below satisfactory, we will re-negotiate a severely reduced fee to continue promotion until a reasonable increase in traffic is reached.